In 1997, GE Plastics and Bayer AG announced that they were forming a joint venture with an initial investment of 40 million dollars to develop and market polycarbonate materials that could be used to replace glass for automotive side windows. 15 years later in 2012 the Fiat 500L became the first car to use polycarbonate side window glazing. Sounds like the beginning of a great new market for polycarbonate. Unfortunately the only windows on the Fiat 500L that are made from polycarbonate are the tiny rear corner windows at the back of the vehicle. To make matters worse, the Fiat 500L remains the only car that has used polycarbonate side window glazing. What happened?
Definition: the action or practice of publicly expressing opinions or sentiments intended to demonstrate one’s good character or the moral correctness of one’s position on a particular issue.
It seems odd that large chemical and petroleum companies spend big bucks on 30 second TV ads. The ExxonMobil “To-Do List” advertisement, like all of these ads, does not ask you to buy or consider any particular product. BASF runs similar ads on television and I don’t think that you can buy a BASF branded product at the store (I used to buy their blank audio cassettes back in the day to make mix tapes though).
In other news, the Ringling Bros and Barnum & Bailey Circus is closing after more than 100 years in operation. Maybe they needed to run some ads.
If you did not watch Mythbusters religiously as I did, give the short video above a watch. It is an excellent demonstration of how a normally non-flammable material can become extremely combustible if the circumstances are right.