Recently, the former front-man of the band The Smiths and well known vegan activist, Morrissey, sent a letter to GM CEO, Mary Barra, suggesting that General Motors offer a vegan interior option in their two electric vehicles, the Chevrolet Volt and Bolt.
This got me to thinking. Are automakers missing out on a market by not offering specific animal product-free vehicle option packages? The only auto company that currently offers a package like this is Tesla. The now defunct soon to be reborn Fiskar used to offer a vegan interior with their “Ecochic” option package in their car which was called the Karma.
Editors note: This article is not sponsored by Pantone LLC®.
What do you do when you have customers that are trying to pick colors for a new product? You can send them to the website of a color concentrate manufacturer to look at the stock colors that they make but that won’t provide many options.
I would suggest that you have them look at Pantone® colors. If you are not familiar with Pantone colors, let me explain.
While everyone reading this has at least some familiarity with ABS, I wanted to take a more in depth look at ABS and how it’s made. As it turns out, there are several methods for making this commonly used material and knowing how it’s made might help you recommend the right material to your customer.