How exactly did the word cousin become synonymous with similarity? How many times have you heard someone refer to one thing being the close cousin to another thing like granite is a close cousin of marble or a planet in a distant solar system being Earth’s cousin? I don’t know about you but I am not that much like any of my cousins. Maybe it’s just me.
Anyway, you could say that ASA is a close cousin to ABS. ASA is ABS with one ingredient changed out.
In 1997, GE Plastics and Bayer AG announced that they were forming a joint venture with an initial investment of 40 million dollars to develop and market polycarbonate materials that could be used to replace glass for automotive side windows. 15 years later in 2012 the Fiat 500L became the first car to use polycarbonate side window glazing. Sounds like the beginning of a great new market for polycarbonate. Unfortunately the only windows on the Fiat 500L that are made from polycarbonate are the tiny rear corner windows at the back of the vehicle. To make matters worse, the Fiat 500L remains the only car that has used polycarbonate side window glazing. What happened?
Definition: the action or practice of publicly expressing opinions or sentiments intended to demonstrate one’s good character or the moral correctness of one’s position on a particular issue.
It seems odd that large chemical and petroleum companies spend big bucks on 30 second TV ads. The ExxonMobil “To-Do List” advertisement, like all of these ads, does not ask you to buy or consider any particular product. BASF runs similar ads on television and I don’t think that you can buy a BASF branded product at the store (I used to buy their blank audio cassettes back in the day to make mix tapes though).
In other news, the Ringling Bros and Barnum & Bailey Circus is closing after more than 100 years in operation. Maybe they needed to run some ads.