Helping Your Customer Pick A Color


Editors note: This article is not sponsored by Pantone LLC®.

What do you do when you have customers that are trying to pick colors for a new product? You can send them to the website of a color concentrate manufacturer to look at the stock colors that they make but that won’t provide many options.

I would suggest that you have them look at Pantone® colors. If you are not familiar with Pantone colors, let me explain.

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The Trouble With Colors

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Back when everyone was running injection molding machines with plungers, if you needed to color material, you had to have it pre-colored at a compounder. The compounder would melt the natural material down, blend in raw pigments and other additives and then re-pelletize the material.

The advent of screw type injection machines and color concentrates significantly reduced the cost of coloring plastic materials. However, running material blended with color concentrate has its challenges. It has to be mixed carefully and the material has to be processed carefully to get good results. Sometimes, even if you do everything right, you end up with nothing but problems.

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