Recently, the former front-man of the band The Smiths and well known vegan activist, Morrissey, sent a letter to GM CEO, Mary Barra, suggesting that General Motors offer a vegan interior option in their two electric vehicles, the Chevrolet Volt and Bolt.
This got me to thinking. Are automakers missing out on a market by not offering specific animal product-free vehicle option packages? The only auto company that currently offers a package like this is Tesla. The
now defunct soon to be reborn Fiskar used to offer a vegan interior with their “Ecochic” option package in their car which was called the Karma.