A few weeks ago, I posted a story suggesting that automakers, especially higher end automakers, should start offering vegan interior options (you can read it here). It seems that James May formerly of Top Gear fame and now on The Grand Tour on Amazon agrees.
He has some real issues with an older vehicle with leather interior. You can read the article in The Times UK here.
Recently, the former front-man of the band The Smiths and well known vegan activist, Morrissey, sent a letter to GM CEO, Mary Barra, suggesting that General Motors offer a vegan interior option in their two electric vehicles, the Chevrolet Volt and Bolt.
This got me to thinking. Are automakers missing out on a market by not offering specific animal product-free vehicle option packages? The only auto company that currently offers a package like this is Tesla. The now defunct soon to be reborn Fiskar used to offer a vegan interior with their “Ecochic” option package in their car which was called the Karma.